Translational Stakeholder Policy Platform for Communication, Outreach and Dissemination
Overview
Work Package 2 (WP2) plays a central role in shaping the external visibility and strategic communication of the CAN.HEAL project. Coordinated by the European Alliance for Personalised Medicine (EAPM), WP2 is responsible for building and sustaining a pan-European stakeholder network, driving public engagement, and ensuring the widespread dissemination of project results through impactful and inclusive channels.
Through a multi-pronged communication strategy, WP2 acts as the engine of outreach for CAN.HEAL, helping translate technical deliverables into real-world policy impact and stakeholder awareness.
Key Objectives
- Establish a Stakeholder Coordination Framework to align decision-makers, clinicians, patient groups, researchers, public health bodies, and industry actors.
- Ensure consistent, high-impact communication internally and externally across the consortium and the EU health ecosystem.
- Amplify the project’s visibility through social media, newsletters, events, deliverable summaries, and open-access tools.
- Generate operational feedback to other WPs from stakeholder needs and responses, improving implementation pathways.
- Enable long-term sustainability of CAN.HEAL outputs via open-access platforms like Zenodo and strategic policy briefs.
Activities and Results
📌 Deliverable 2.1: Communication & Dissemination Plan
Outlines the strategic foundation for all communication efforts, identifying stakeholder groups, channels, and messaging tools. View D2.1 on Zenodo
📌 Deliverable 2.2: Website/Logo
Outlines the strategic foundation for all communication efforts, identifying stakeholder groups, channels, and messaging tools. View D2.2 on Zenodo
📌 Deliverable 2.3: Stakeholder Events Report
Details four high-level stakeholder conferences held across Europe (Rome, Madrid, Brussels, Paris), engaging policymakers, patients, clinicians, and industry. View D2.3 on Zenodo
📌 Deliverable 2.4: Policy White Paper
A strategic document with recommendations to advance NGS and PHG in Europe, based on consortium findings and expert consultations. View D2.4 on Zenodo
📌 Deliverable 2.5: Communication Materials
A comprehensive suite of outreach content including videos, infographics, social media campaigns, and branding assets. Available soon on Zenodo
Newsletters
Seven project newsletters captured key achievements, events, and deliverables and were shared across the CAN.HEAL mailing list and posted online. Read newsletters
📣 Social Media (X)
With over 450 posts and 14.7K impressions, CAN.HEAL’s X account (@CanHealeu) successfully promoted project milestones using #EU4Health, #EUCancerPlan, and other EU-aligned tags.
Strategic Impact
WP2 transformed CAN.HEAL from a research initiative into a recognizable brand and credible voice in EU health policy, driving:
- Policy influence via white papers and manifestos
- Broadened public access through deliverable summaries
- Active stakeholder engagement via events and social media
- Sustainability via Zenodo and institutional partner channels
Explore More
🧾 All public deliverables:
🔗 CAN.HEAL on Zenodo
